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Next Current

Raychel and Malte worked together years ago before they dated, let alone got married and started their family. As Raychel was gearing up to start a consultancy, Malte was ready to transition from the corporate tech world. I created unique Identity Guides and Impact Plans for each of them to determine if impact and vision goals were aligned. We arrived at a resounding yes.

I then created a Brand Map to guide the company and creative production process. I wanted the brand to highlight Raychel and Malte's unique individual personalities, while also leveraging the synergies that come through their partnership. 

Raychel's extroverted, laser sharp, funny, and no nonsense personality had to be represented, hence "consulting that doesn't suck" made it to the final cut. Malte is always one of the smartest and most perceptive people in the room, and his engineering skills are world class, which I also wove into the fabric of the brand experience. 

The gestalt that comes through their relationship is key to the brand story and experience. Next Current supports clients to create wholes that are resoundingly greater than the sum of the parts.

Mat Vogels, designer, maker, and creative wonder, added brand and tech insight throughout the process, in addition to designing and building the website. We brought on the ever fabulous Shadow Van Houten to create the visual identity.

View their Website

Next Current

Raychel and Malte worked together years ago before they dated, let alone got married and started their family. As Raychel was gearing up to start a consultancy, Malte was ready to transition from the corporate tech world. I created unique Identity Guides and Impact Plans for each of them to determine if impact and vision goals were aligned. We arrived at a resounding yes.

I then created a Brand Map to guide the company and creative production process. I wanted the brand to highlight Raychel and Malte's unique individual personalities, while also leveraging the synergies that come through their partnership. 

Raychel's extroverted, laser sharp, funny, and no nonsense personality had to be represented, hence "consulting that doesn't suck" made it to the final cut. Malte is always one of the smartest and most perceptive people in the room, and his engineering skills are world class, which I also wove into the fabric of the brand experience. 

The gestalt that comes through their relationship is key to the brand story and experience. Next Current supports clients to create wholes that are resoundingly greater than the sum of the parts.

Mat Vogels, designer, maker, and creative wonder, added brand and tech insight throughout the process, in addition to designing and building the website. We brought on the ever fabulous Shadow Van Houten to create the visual identity.

View their Website

The Team

Erica Schreiber
Impact and Brand Strategist / Founder, LLS
Shadow Van Houten
Art Director and Designer
Mat Vogels
Designer, maker and creative for the web.

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