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Silver Air

A Santa Barbara based aviation management and charter operation, Silver Air sets the bar insanely high for service and culture. I created the narrative identity and messaging for a rebrand and wrote the complete website content.

Not only are these guys clear about who they are and where they're going, they get there as quickly as their jets fly transcontinental. Silver Air has outgrown two offices since this rebrand; their ground speed easily matches their air speed. Their growth is a testament to the payoff possible when you invest in deeply understanding who you are, and making sure that it is as clear in the internal culture as it is with clients and customers.

If you need anything aviation, call these guys. And when you do, remind them about that flight to someplace exotic they promised me...

View their Website
As we were growing, we brought Erica in to describe who we are, focus our message, and differentiate us from the crowd. She interviewed and observed our team, got who we are, and told our company story brilliantly. And she's fun to work with!
Jason Middleton
President, Silver Air

Silver Air

A Santa Barbara based aviation management and charter operation, Silver Air sets the bar insanely high for service and culture. I created the narrative identity and messaging for a rebrand and wrote the complete website content.

Not only are these guys clear about who they are and where they're going, they get there as quickly as their jets fly transcontinental. Silver Air has outgrown two offices since this rebrand; their ground speed easily matches their air speed. Their growth is a testament to the payoff possible when you invest in deeply understanding who you are, and making sure that it is as clear in the internal culture as it is with clients and customers.

If you need anything aviation, call these guys. And when you do, remind them about that flight to someplace exotic they promised me...

View their Website

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